Meta will not take crypto directly, but Facebook and Instagram Ads absolutely take Visa and Mastercard. A virtual card bridges it: load it with crypto, then drop it into Ads Manager as a normal payment method.
Why Meta declines sting
Meta bills on a threshold and can shove an ad account into review the instant a charge fails. A steady, funded virtual card with a ceiling above the threshold keeps the account from pausing halfway through a campaign.
One card per ad account
Hand each Facebook or Instagram ad account its own card, and a review or a failed charge on one account never cascades into the others. It also keeps per-client reporting tidy for agencies.
Dialing in the limit
Nudge each card ceiling a little past the account budget. Meta can bill slightly over on high-traffic days, so a small cushion blocks a decline that would otherwise spark a review.
The play, step by step
Load ZyloCard with crypto, issue a card named for the ad account, add it in Ads Manager billing, set it as primary, and let a small charge settle to prove it is live before you scale spend.